Local farmers markets and farm stands that are not registered to accept benefits such as SNAP, WIC and SFMNP could be missing out on significant sales opportunities. Many community members are eligible for these benefits and may want to purchase produce at these locations, but without proper registration, those transactions will not take place, leaving both producers and buyers out of the market.
Producers and farmers' market managers who wish to expand their sales by accepting these benefits must register separately for each program. One option for doing so is through the MarketLink program, established by the National Association of Farmers' Market Nutrition Programs, which provides support in completing SNAP paperwork at no cost. In addition, state departments of agriculture handle registration for WIC and SFMNP, with processes that may vary by state.
In addition, some states offer additional funds known as "Double Up Food Bucks," which double the value of SNAP benefits at the point of sale. This initiative benefits both consumers and vendors by increasing the amount of local food people can purchase. Farmers and markets interested in participating can learn more by contacting their state Department of Agriculture.